The Weetabix Story

Weetabix East Africa Ltd locally manufactures East Africa’s leading Breakfast cereal, Weetabix under license from Weetabix Ltd UK. The company also markets its imported range of products which includes Weetaflakes, Alpen Muesli, Alpen Snack Bars, Weetabix Minis, Weetos, Fruit & Fibre, Branflakes and Oatibix.

Goals

The goal of the company is to be the leading Breakfast Cereal Manufacturer in Africa, producing high Quality Breakfast Cereal to not only meet, but surpass consumer’s expectations. Weetabix has a strong heritage having been in the local scene for more than 30 years. The Weetabix brand currently commands the largest market share in the country.

Weetabix offers many unique selling points, including being;

A nutritious, instant and healthy breakfast, Rich in fibre
Low in fat, sugar and calories,
Great taste,
Affordable for all market segments and
Available throughout the country.

Weetabix is available in five sizes, indicating the company’s desire to encourage all consumers irrespective of their income to eat a healthy breakfast. You will find the cereal in 37g, 112g, 225g, 450g and 900g across the supermarkets and even your neighbourhood shops. The brand has recently extended its horizons beyond the East African region.

Accreditation

Our Promise

The Weetabix family will only serve quality to you and your family. You'll find that same standard of excellence in our full line of nutritious Breakfast Cereals.

What's New

Weetabix, still a great choice of a morning!

With the protein trend fast becoming a mainstream concept, and 31 per cent of consumers[1] admitting they want to increase their

Scary Spice Makes Rapping Comeback for Weetabix & Red Nose Day

Mel B brings to life every parent's morning mayhem in hilarious rap battle Mel B is reprising her role as Scary Spice and making her